HI THERE...
DO YOU KNOW WHAT YOUR OVERALL CPL IS?
OR WHAT YOUR CPA IS?
DO YOU EVEN KNOW
WHAT A CPL OR CPA IS?
CLV?
ARE YOU SPENDING MONEY ON ADWORDS? SEO? SOCIAL? CONTENT?
OK, SO WHICH ONE OF THESE GIVES YOU THE BEST RETURN?
DON'T KNOW OFF THE TOP
OF YOUR HEAD?
OK WAIT...
HOW MANY LEADS
DID YOU GET LAST WEEK?
DON'T KNOW?
OK. DON'T FEEL TOO BAD...
WELL, YOU SHOULD FEEL BAD.
YOU ARE SPENDING MONEY AND YOU HAVE
NO IDEA WHAT IS WORKING OR NOT.
THAT'S LIKE GOING TO THE
CASINO... DRUNK.
YOU ARE SPENDING MONEY BUT DON'T
KNOW IF YOU ARE UP OR DOWN.
YOU DON'T KNOW IF YOU ARE
WINNING OR LOSING...
IS THE BLACKJACK TABLE
BETTER THAN ROULETTE?
DON'T GAMBLE?
DON'T GO TO THE CASINO?
THEN WHY ARE YOU GAMBLING
WITH YOUR MARKETING DOLLARS???
YOU ARE NOT ALONE.
SINCE 2001 WE’VE BUILT OVER 3000 WEBSITES
AND BEEN INVOLVED WITH OVER 3000 MARKETING
CAMPAIGNS...
OUT OF ALL THOSE CLIENTS,
ONLY 2-IN-10 KNEW WHAT
CPL AND CPA STOOD FOR
AND OF THOSE 2/10 EVEN LESS
OF THEM KNEW HOW TO TRACK THIS
IF YOU ARE READING THIS AND
DON’T HAVE A CLEAR
UNDERSTANDING IF YOUR
MARKETING IS WORKING
OR
DON'T KNOW HOW TO MEASURE EACH MEDIUM...